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What is product prioritization?

Product prioritization is a crucial part of any business. In fact, it is the most essential part of any business. Without product prioritization, you cannot achieve your goals.

Product prioritization is the first step in product development. It involves analyzing different features of a product and finding out which ones are important for customers. You can use various tools like CRM, data mining, algorithms, etc.

In order to make sure that you are not wasting time on tasks that you aren’t good at, it is important to know what tasks you are good at and what tasks need your attention.

Product prioritization is a process that helps to determine product features and features-to-be. Then it helps to decide what should be the priority of features.

Product prioritization depends on customer needs. So product prioritization can get implemented for different purposes:

Product prioritization is an important part of every business. It is a strategy that helps you determine which products to launch and what to focus on.

Product prioritization is the process of determining what products to prioritize and how to do so.

Product prioritization is a very important part of marketing. It is the process by which you decide what to do next with your product and how to advertise it.

Product prioritization is the process of assigning a specific priority to different product types. This is done by analyzing the market, competitors, and customers and then deciding which products to target.

What are Product Prioritization Frameworks and their purpose:

Product prioritization frameworks help organizations define and prioritize the features and functionality of their products. By using a framework, organizations can ensure that they are making decisions based on data and feedback rather than personal preferences.

There are a variety of different product prioritization frameworks, but they all share a few common elements. The Product Prioritization Framework is a tool that helps organizations prioritize their product backlog. It depends on the idea that three main factors should get considered when prioritizing products: business value, technical feasibility, and risk.

The Product Prioritization Framework helps organizations to score their products on each of these factors and then plot them on a graph. This allows organizations to see at a glance which products are the most valuable and which pose the most significant risks.


The Product Prioritization Framework prioritizes products in the product backlog scores products on business value, technical feasibility, and risk to help organizations make decisions about which products to work on first.

The Product Prioritization Framework is a valuable tool for product managers and teams who want to prioritize their product backlogs systematically. It can help organizations make better decisions about which products to work on first and allocate resources more efficiently.

The right product prioritization framework for your organization will depend on your specific needs and goals. However, by using a framework, you can ensure that your product decisions rely on data and feedback rather than personal preferences.


Things to consider while you Choose a Product Prioritization Framework:

  1. Consider your organization’s goals and objectives. What are you trying to achieve with your product? This will help you narrow down the options and choose a framework that is best suited for your organization.
  2. Consider the resources you have available. Do you have a huge team or a small team? Do you have a lot of data or a limited amount of data? These factors will help you choose a framework that is achievable with the resources you have available.
  3. Consider the timeframe you have for development. Some frameworks are more complex and time-consuming than others. Choose a framework that you have time to implement and that will fit within your overall development timeline.
  4. Talk to other organizations. See what has worked well for them and what hasn’t. This can help you learn from others’ experiences and avoid making the same mistakes.
  5. Test out the framework. Once you’ve chosen a framework, test it out on a small scale before rolling it out to the entire organization. This will help you identify any potential issues and make sure the framework is a good fit for your organization.

Popular Product Prioritization Frameworks

MoSCoW method:

MoSCoW stands for Must Have, Should Have, Could Have, and Won’t Have. This framework helps identify which features and requirements are most important to the product’s success.

Must-Have requirements are those that are essential for the product to be successful. Should Have requirements are important, but you can put it off if necessary. Could Have requirements are nice to have but not essential. Won’t Have requirements are the ones that you don’t need and can get excluded.

Using the MoSCoW framework can help you to prioritize features and requirements so that you can focus on the most important ones first.

The Kano model:

The Kano model has three components:

  1. Must-haves: These are features that customers expect and take for granted. For example, a must-have for a new car might be four wheels and an engine.
  2. Delighters: These are features that surprise and delight customers. They’re not essential, but they can make your product stand out from the competition. For example, a delighter for a new car might be heated seats or a built-in GPS system.
  3. Pain relievers: These are features that address a specific pain point for customers. They can make your product much more appealing to customers who are looking for a solution to their problems. For example, a pain reliever for a new car might be a more fuel-efficient engine.

ICE Scoring Model:

The ICE scoring model looks at three key factors: impact, confidence, and ease. Impact is a measure of how significant the product is, confidence is a measure of how confident you are in its success, and ease is a measure of how easy it is to implement.

Each of these factors is given a score from 1-10, and the total score is the product of the three factors. So, a product with a high impact, high confidence, and low ease would have a total score of 30.


The RICE model stands for Reach, Impact, Confidence, and Effort. These are the four factors that get considered when prioritizing products and features.

Reach is the number of users affected by the product or feature. The impact is the degree to which the product or feature will improve the user experience. Confidence is the likelihood that the product or feature will be successful. The effort is the amount of work required to develop and launch the product or feature.

Story Mapping:

First, you map out all of the user stories for your product. Once you have all the user stories, you order them by importance. The most important user stories are placed at the top of the map, while the least important user stories get placed at the bottom.

Once you have all of the user stories mapped out, you can start to prioritize which features and requirements you should work on first. The most important user stories should be worked on first, followed by the less important user stories.

Story mapping is a great way to ensure that you are working on the most essential features and requirements for your product

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