Tue. Jun 6th, 2023

In June of this year, Snapchat announced the launch of Snap Map, a new feature that allows users to share their location on the map with their friends. Part 9 of our Social Media Success Series will show you how to use Snap Map in your social media ads.

Snap Map provides an auditable account of what’s happening where in the world. A quick search of the map takes you directly to the stadiums where thousands of people watch the sport. Or you can hover over a dry desert where a man is working hard to sort his chain of supplies.

 How does Snap Map work?

With this new feature, you can see all your Snapchat friends on a map and locate them using Bitmoji. Just share your location if you want. Snap Map has a unique feature called “Ghost Mode” that allows you to hide your location from your contacts. However, if you enable the map feature, all your snapchat video download online friends will have direct access to your his website when you open the application. “We’ve developed a whole new way to discover the world! See what’s happening, find friends and get inspired to embark on adventures!” blog post read by Snap . “When your friends share their location with you, their Actionmoji will appear on the map. Actionmojis will only update when you open Snapchat,” he added

What does this mean for social media advertising? Let us know!

After enabling the snap map feature, update your followers. You have to do this because you want your followers to associate your brand with their actual physical location. Increased credibility and increased brand awareness.

  • Great tool for event promotion

The new map feature is the perfect tool for promoting your event. We’ve already seen concerts, food festivals, and restaurants promoting with this tool.

Ask influencer/brand followers to enable it. By having influencers share their location, you can promote their presence at corporate events and parties. This is a great way to gain best friend planets snapchat followers for your brand through influencers.

  • Advertising revenue

As the Snap Map feature grows in popularity, big brands and businesses may compete for advertising space on the map. This is a self-service advertising platform with strong advertising effect.

  • Social analytics

Similar to Twitter analytics, this feature provides geolocation analytics. That’s enough to gather insights about Snapchat user demographics and activity, your brand’s level of visibility on Snap, where Snappers frequent, and your competitors’ visibility.

Digital marketers should be better equipped with such information when running marketing campaigns.

  • Identify offline marketing locations

Another interesting feature that Snap Map offers is the ‘Heat Map’. If you look at the Snap map, you’ll notice that some parts of the map have a “warm” color around them. This shows a lot of Snapchat activity. What’s interesting about it is that it gives you an idea of ​​where Snapchat viewers are likely to stay or visit. It takes a while to narrow down the location, but if you’re sitting on the couch, you’ll be fine.

Once that’s done, you can run your company’s offline his marketing activities and benefit from your digital marketing results in sync.

  • Storytelling Your Way

Snapchat features get “tens of millions” of views. That’s “our story”. This shows his Snapchat series of crowdsourced and aggregated individual users based on events like Oktoberfest, college football games, or major business forums.

This feature allows users who attend Our Story events and have enabled location services to share their stories with a wider audience. Attract loyal customers as well as employees by sharing events and asking them to promote your business through your Snapchat Stories.Click here!

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