Fri. Jun 2nd, 2023
Missed call marketing india

Missed Call Marketing is a unique marketing strategy that has gained immense popularity in India over the last few years. It is an innovative technique that allows companies to engage with their customers without the need for internet connectivity. The concept of missed call marketing is simple yet effective – a customer gives a missed call to a designated number, and in return, they receive information about the company’s product or service.

How does Missed Call Marketing work in India?

In India, Missed Call Marketing has emerged as a cost-effective and efficient way for businesses to engage with customers. The process is straightforward – companies advertise their products or services through various mediums, including TV commercials, print ads, and social media, and ask customers to give a missed call to a designated number.

When a customer gives a missed call, the system automatically disconnects the call and sends an SMS to the customer with relevant information about the product or service. This could be anything from product details, offers, discounts, or a link to a website or app where the customer can learn more about the product or service.

Missed Call Marketing has proven to be particularly effective in India, where there are over 1.2 billion mobile phone users. The strategy capitalises on the fact that even in rural areas with limited internet connectivity, almost everyone has access to a mobile phone. Additionally, it allows companies to engage with customers who might not have access to the internet or cannot afford mobile data plans.

Why is Missed Call Marketing popular in India?

One of the primary reasons for the popularity of Missed Call Marketing India is the cost-effectiveness of the strategy. Unlike traditional marketing methods, which require significant investments in advertising and distribution, Missed Call Marketing is relatively inexpensive. Companies only need to have a designated phone number and pay for SMS charges, which are minimal.

Another reason for its success is its simplicity. The process of giving a missed call is easy, and it does not require the customer to have an internet connection or even speak to someone on the other end. This simplicity has made it a popular marketing strategy for small and medium-sized businesses that may not have the resources for more elaborate marketing campaigns.

Furthermore, Missed Call Marketing has proven to be an effective way to build a customer database. By collecting phone numbers through missed calls, companies can target potential customers with relevant marketing messages and promotions, leading to better engagement and higher conversion rates.

Examples of Missed Call Marketing in India

Missed Call Marketing has been used successfully by many Indian companies across a range of industries. For example, PepsiCo launched a campaign that asked customers to give a missed call to a designated number to receive a free 20-minute talk time on their mobile phone. In return, PepsiCo received over two million missed calls and collected valuable customer data.

Another example is the mobile payment platform Paytm, which used Missed Call Marketing to enable customers to check their account balance by giving a missed call to a designated number. The strategy was highly successful and helped Paytm gain millions of new customers.


Missed Call Marketing is a highly effective and popular marketing strategy in India that has proven to be successful for many companies. It is a cost-effective, simple, and efficient way to engage with customers and collect valuable customer data. With the increasing popularity of mobile phones in India, Missed call service provider online is likely to continue to grow in popularity and become an essential part of the marketing mix for many companies.

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