Introduction:

You’ve probably heard it said that knowledge is power, and that adage certainly applies to YouTube analytics. With the right data, you can not only measure your success but also refine your approach for maximum returns.

The great thing about track YouTube analytics is that it can give you both an overview and a granular detail. The figures you can track range from total subscribers to the number of views on individual videos, so take some time to learn the various metrics available and how they interact with one another.

In this article, I’ll provide a comprehensive guide to exploring the whole universe of YouTube analytics. We’ll cover everything from gaining access to YouTube’s Analytic Suite, understanding different metrics, and interpreting your results in order to reach real-world decisions. Let’s get started!

Check Your YouTube Analytics Dashboard

Understanding your YouTube analytics is essential for achieving maximum results from your channel. And the best place to start is by logging in to your YouTube Analytics dashboard.

Your YouTube Analytics dashboard provides you with a variety of metrics, including audience retention, watch time, impressions, and video engagement. By reviewing this data regularly, you’ll be able to make better decisions about which videos perform best and how you can optimize your content over time.

You can also view an individual video’s performance in the dashboard by clicking on the title of that video. This will bring up a detailed report about its performance with information about views, likes/dislikes, comments as well as other measures of engagement like shares and subscriber growth.

In addition to viewing data from the homepage or individual videos, you can also access additional analytics by going to the “View Insights” tab beneath each video. Here you’ll find stats such as estimated revenue by geography and demographic information on viewers such as gender, age range and location. With these in-depth insights, you can make smarter decisions when creating new content and more effectively target a specific audience or region.

Track Views, Likes, Dislikes and Comments

Understandably, you’re probably most interested in the most “popular” metrics associated with videos and channels—the ones that you can measure in terms of views, likes, dislikes and comments. In order to get a better handle on how well your content is resonating with your audience, you’ll want to keep track of these metrics.

So what’s the best way to do this? Start by looking at your YouTube Analytics dashboard. This will give you an overview of all the videos you have posted over the past 28 days. From here, you can view key metrics like average view duration, watch time and traffic source for each individual video. You can also see what countries and devices people are viewing your videos on.

In addition to YouTube Analytics, there are also third-party tools that let you keep track of these popular metrics on YouTube. For example, try using Social Blade or CrowdTangle to track the number of views, likes and dislikes over time. These tools also let you compare your performance against others in your industry or niche so you can get an idea of how your content is doing relative to others.

See Your Top Videos and Playlists

Do you want to see your top-performing videos and playlists? YouTube Analytics can help you keep track of that. Here’s what you need to do:

First, click on the “Audience Retention” tab on the Analytics page. You’ll be able to view a graph with all of your videos and playlists showing the percentage of viewers that watched each one during its first 24 hours. This will help you determine which videos and playlists are performing best, so that you can focus more effort on creating content like them in the future.

You can also view a graph showcasing when in the video viewers stopped watching and dropped off. This is important because it can help you identify where in your content viewers are losing interest or getting confused, so that you can adjust it for future video releases.

Finally, if you click on a specific video or playlist, YouTube Analytics will provide more detailed data such as Likes/Dislikes or Comments over time. This is useful if you want to find out whether viewers are having a positive reaction to your content without having to read through every single comment manually.

Check Traffic Sources to See Where Your Views Are Coming From

Now you know how to track your YouTube analytics, but what about tracking traffic sources? You want to know where your views are coming from and how viewers are finding you.

The answer is to check out the Traffic Sources section. This gives you insight into the various website domains that sent traffic your way, like YouTube search or direct external links, as well as external sources like websites or mobile apps.

This data will help you understand where you are and aren’t getting views and allow you to develop better strategies for getting more engagement. For example, if a certain website domain is sending more people to your channel than expected, it might be worth reaching out for collaboration opportunities.

You can also view a breakdown of the exact URLs that are sending viewers your way in the Traffic Sources section of YouTube Analytics. This will let you identify what content from external websites is resonating with audiences and really helping to drive up your viewership numbers. Armed with this information, you can create better partnerships with other channels or websites and build relationships with influencers in order to boost audience engagement even further.

Track Audience Retention to See How Long Viewers Are Watching

When it comes to getting the most out of your YouTube analytics, tracking audience retention can be a great way to see how long viewers are watching. This metric shows you the average percentage of each video that viewers watch before they stop. Knowing this gives you an idea of how engaging your content actually is.

Moreover, tracking this metric allows you to identify which videos are doing well and which are not. If a video has a high audience retention rate, it means that viewers were generally engaged and watched until the end, while a lower rate might indicate that they weren’t that interested and stopped soon after starting the video.

You can also use audience retention to measure the success of your channel over time by analyzing both individual videos as well as comparative performance over multiple pieces of content. This can give you an idea of what topics do better with your target audience and what kind of content works for them. With this information, you can adjust your strategy accordingly to focus on creating more videos that will be successful with your viewers and generate maximum results for your channel.

Check Real-Time Stats to See How Your Video Is Performing Right Now

You can also use the track YouTube Analytics tool to track your video’s performance in real time. All you have to do is go to your YouTube dash and click on the Real-Time option on the left side of the page. This will show you a bar graph that shows how many people are currently watching each individual video. It also shows you where people are located, what device they are using, and how long they stay for.

This data can be especially useful if you want to see which videos are performing best right away as it can help you adjust strategies if needed. You can also use this data to decide when is the best time to post a new video, as this will allow you to capitalize on the same audience being online at similar times in the future.

You can decide if a campaign or promotion needs tweaking or if certain videos need revamping from looking at real-time stats, so that future campaigns have better results.

Conclusion

Tracking and understanding your YouTube analytics can help you get a better understanding of your target audience, and then use this knowledge to improve your content, increase engagement, and boost reach. You might have to experiment, but the results will be worth it in the long run.

Keeping track of YouTube analytics also helps to improve your video creation process, understanding how to create better content, and test what works and what doesn’t work. No matter which metrics you choose to focus on, you will be able to gain more insight into the success of your videos.

Ultimately, tracking YouTube analytics is an essential part of any successful YouTube strategy, allowing you to evaluate and optimize your performance, while also enabling you to create more targeted and effective content. With the right understanding and use of YouTube analytics, you can take your YouTube channel and your audience to the next level.