Sun. Feb 5th, 2023
Augmented Reality
Augmented reality (AR) has become the new trend in the digital world and you can hardly meet a person who is not familiar with it. As a matter of fact, AR is transforming the way industries work. This technology is already accessible on nearly every smartphone/tablet, and the industry will only grow the future. Analyst expect this AR technology to reach a capitalization of $1.73 billion by 2024.  To provide customers a brand new user experience, many businesses are integrating AR technology. In reality, when people touch or interact with a product, they are more likely to buy it due to the emotional bond. Companies usually implement AR technology to:
  • create product demos
  • interactive advertising
  • provide real-time information to customers

Building an Augmented Reality AR App

If anyone is a complete stranger to software and languages such as Java & C++, we recommend that they hire a professional or a team of experts like Digitrends. In general, building an AR application is a serious task and takes a high level of expertise. For this reason, some points should be considered for its design:
  • Do not keep the UI cluttered. Keep it easy to understand and operable.
  • Keep the hardware in mind.
  • Make your app compatible only with devices that have the necessary hardware capabilities.
  • Integrate the AR into the user’s public as well as private environment.
  • Keep user safety in mind when designing the app.
Android and iOS both have helpful Software Development Kits and choosing any OS is good. Therefore, choose a platform that allows cross-platform AR application development. This will help in providing greater depth and reaching a larger audience.

Expected Cost of Building an AR App

AR technology emerged as a groundbreaking technology that will surpass $15 to $65 billion in revenue by 2023. However, some businesses are wondering whether the investment is truly worth it. The estimate cost of an AR application depends on several factors like:
  • Application development time
  • Operating platform (for instance, Oculus Rift, Google Cardboard etc.)
  • AR functionality
  • Support of the preferred programming language
  • Frequency of AR app updates
Even though all factors are quiet influential to determine the cost of an AR app. However, application development time is the most critical out of all the enlisted elements above. Mostly, AR apps can be developed in under a year, although this number varies. A simple VR application could take as little as 3 to 5 weeks. However, most VR apps of medium complexity will require 4 to 6 months of development. In the U.S. and Canada, virtual reality app development typically costs around $40 to $240 an hour. All in all, the simplest VR apps, such as games that require users to overcome simple obstacles, will cost between $3,000 and $9,000. More complex apps, will cost between $10,000 and $30,000. Nevertheless, AR apps are quite profitable for businesses of all kinds, proving that the development cost is a small price to pay for bolstering a brand and increasing ROI.

Augmented Reality Fostering The Growth Of Mobile App Development

AR Trends in 2022
AR mobile apps are revolutionizing customer experience and businesses. Therefore, corporation look for technologies which projects their products and services to potential customers. Here’s how AR mobile apps are revolutionizing customer experience and businesses.

Brand Awareness

AR technology is helping companies to increase their brand awareness. Moreover, companies can get an edge over its competitors in attracting more customers with the help of AR technology. The augmented reality app stands out as a driving force behind mobile app marketing as it helps to attract new customers and retain existing ones. Customer love distinct experiences and businesses can use this to their benefit. Then again, companies understand the fact that customers highly regard product interaction before purchase. Thus, this increases customer chance of purchasing.

Enhancing In-store Experience

Customers mostly look for demo videos or videos of unboxing items before they make the decision to buy the same product. AR mobile apps provide them just that. AR mobile apps feature products in actual size in virtual fitting rooms, giving customers a virtual in-store experience. Companies can offer visualization of their product in the real world decreasing chances of doubt and abandoned shopping carts. Feature products in actual size in virtual fitting rooms and give customers a virtual in-store experience with AR apps. AR apps can also allow the stores to display more inventory than they can physically manage. As a matter of fact, Sephora, Converse, H&M are examples of brands using AR apps.

Location-based AR Apps

Location-based AR apps utilize the geolocation data in smartphones. This helps render the information of a specific location. Such location-based AR apps are providing customers with an immersive tour of a city, or find where they parked their car in their nearby location.

Social Media App

Mobile app developers can build a unique social media app that uses AR technology. People spend more time on their mobile devices and look for interesting apps. Developing an AR mobile app guarantees user engagement and the success of the app. For example, Snapchat and are the example of apps that use augmented reality.

Innovation eLearning Experience

AR mobile apps can make online education or eLearning effective & creative. In particular, tutors are now able to use virtual graphics in real-time all while interacting with their students. The education sector is undoubtedly going to benefit greatly from AR technology. For instance Quiver, Elements 4D, Blippar and Mathalive are some applications that use augmented reality for the purpose of e-learning.

Real Estate

Out of all industries real estate market is the only market that is utilizing AR technology the most. Realtors and real estate agents are using the AR app to sell property benefits. AR embedded mobile apps give potential buyers or tenants a 3D experience of the apartment or flat. Initial user experience helps customer in rapid and accurate decision making.


AR is a robust technology that can revolutionize smartphones and tablets. Companies are constantly reaping the advantage of AR being a growing technology. All things considered these mobile apps can be a little hard to develop. Talk to users the same way they do and gain their trust. By doing this, customers perceive a brand as trustworthy and businesses remain at the top.  For this purpose don’t hesitate to reach out to firms that provide AR or VR app development services like Digitrends.

By NehaFaisal

Neha Faisal works with Digitrends as a junior content creator, where she writes about different novel digital solutions. She is an adventurous soul who loves reading about innovations in science, media, and healthcare. Holding a healthcare technology major, Neha indulges in new areas of technology research and enjoys sharing simple and tech-savvy ideas. Connect with her via LinkedIn.

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