Multiple choices and availability of a large banter of options gives the consumers a variety of things to choose from but sometimes also pose a problem of choice and selection. Thus, potential customers look for validations and backing in customer reviews. Moreover, customer reviews are a good source of rectification of mistakes and a scale measure of consumer satisfaction.
Talking about reviews, one must opt for the most genuine and authentic sources and platforms, and Google tops the list of trustworthy platforms. Marketers can add a Google review widget to their website. And this embedding task can be easily delegated to new and advanced social media aggregator tools. These tools have a dedicated review widget that can be altered and adjusted according to the needs and preferences of the users.
Moving towards understanding what consists of a good customer review and some customer reviews examples to help the reader understand the techniques to ace the Customer Feedback game for their gain!
What is a Good Customer Review?
In simple words, customer feedback is the total of all the experiences during and after a customer’s purchase. Customer reviews are a mix of both positive and negative feedback and are often regarded as a group of criticism. These mixed reviews can be wisely utilized for the benefit of your business and brand. Identifying a good review from the lot is not a very difficult task; for, say, any review that does constructive criticism of the service or purchased product is considered a good review. If a review gives some suggestions and has the tone of returning in the future, that review would be considered a good customer review.
Let us further discuss the importance of customer feedback.
Importance of Customer Feedback:
We have been doing rounds about the whereabouts of consumer feedback and reviews but have you wondered what makes these reviews so imperative and essential? Or what makes the game of review marketing a whole new avenue of opportunity for marketers to explore? Don’t worry we’ve got you covered in explaining the importance of customer reviews;
1. Provides Credibility:
Customer reviews provide credibility and trustworthiness to the new and potential customers look for before investing in a brand. Credibility is the factor that makes the entire difference in your game of review marketing. A credible brand will definitely have more customer-holding capacity than any brand. Thus, you can garner more online trust when you add Google Reviews widget to your brand’s website or any subsequent social media handles.
2. Helps in Positive Image Building:
As discussed above, reviews are a mixed bag of both positive and negative reviews. While the negative reviews give the brands some scope for improvement, the positive and commendable reviews help in creating a positive brand image among the masses. This positive image of the brand will exponentially help in improving the sales volumes.
3. Impacts the Buying Decisions:
The ultimate goal of any brand is to acquire more customers, which can be done easily when the brand marketers add a Google reviews widget on their websites and all social media handles. These customer reviews of the existing customers will help the new and potential customers to make firm decisions. Hence, these customer reviews particularly impact and influence the buying decisions of other customers.
Moving towards discussing the types of customer reviews examples. These handpicked examples have been curated in a list of points for the ease of readers;
Types of Customer Feedback:
Below mentioned are some of the best customers reviews examples. These examples will help you understand the nuances of customer feedback, and these examples will make the reader vigilant of the patterns of customer reviews;
1. Product Feedback:
To commence with the customer reviews examples, the very prominent one is the product reviews. These reviews deal strictly with the product and its whereabouts. These reviews describe the usage and features of the product.
2. Customer Service Feedback:
Next up are the reviews related to customer services. These can majorly cover the before-sales assistance and the after-sales management and services provided by the service provider.
3. Marketing and Sales Feedback:
Lastly, these reviews can consist of a comment or constructive criticism done by the customers on the pretext of the marketing and sales department services they were provided.
Having looked at the different customer review examples lets us now sneak into the easy and effective ways to get more customer feedback;
Method to Get More Consumer Feedback:
We have carefully analyzed the current trends in the market and the ways through which you can easily acquire new customer reviews. We have curated a list of methods to get customer reviews that can be embedded on your brand website and subsequent social media handles;
1. Ask Consumers Directly:
First up, and the most important method to gather important and imperative reviews, is to ask customers directly. This can be done immediately after the customer has availed of the service. This will boost the customer’s trust in the brand as they would feel valued and acknowledged for their feedback.
2. Message and Texts:
Next up is to ask the customer for reviews via texts and messages on their registered numbers. Most of the time, this method is fruitful and helpful in garnering reviews from the customer associated with your product. The pop-up notifications promptly flash on the customer’s mobile screens and will gently remind them to leave feedback.
3. Follow-up Emails:
Lastly, brand managers and marketers can send up follow-up emails to their existing customer base, and they have just to ensure that they add a working review link in their email for the convenience of the user.
And just by following these mentioned methods, marketers will be able to collect desired reviews and successfully embed Google reviews on the website and social media handles.
We have discussed the meaning and importance of customer reviews and examples for a brief and informed snapshot of the topic. Customer feedback is the first-hand experience of the users. If website enthusiast and brand marketers have to make their websites and brands’ social media handle stand out and apart from their competitors, they can embed Google Reviews widget to their, as Google is one of the most trusted search engines across the world. Thus, to keep your customers happy and intact with your brand and service, this blog is your ultimate guidebook!