Tue. Jun 6th, 2023

According to IMARC Group latest research report, the global A2 milk market size reached US$ 11.4 Billion in 2022. Looking forward, the market expected to reach US$ 29.2 Billion by 2028, exhibiting a growth rate (CAGR) of 16.8% during 2023-2028.

What is A2 milk?

Milk protein usually constitutes 80% casein in which beta-casein is the second-most prevalent type along with 13 others. A1 and A2 are the most common types of beta-casein in milk and A2 beta-casein aids in preventing stomach discomfort caused by regular milk in lactose-intolerant people. A2 milk is obtained from cow breeds like Jersey, Limousin, Guernsey, and Charolais. It has a tint of golden color and is processed with the low heat pasteurization method, which preserves the beneficial nutrients and bacteria in the milk.

What are the major market drivers in the A2 milk market?

The demand for A2 milk has increased dramatically as a result of a growing number of people suffering from lactose intolerance and growing knowledge of the harmful health impacts of A1 milk. A2 milk’s accompanying benefits, such as enhancing mental growth and strengthening immunity, have also contributed to its growing popularity around the world. As a result, important firms are developing product varieties such as cheese, infant formulae, paneer, butter, and yoghurt to diversify their product line and reach a wider audience. Aside from that, the market is being propelled by expansion in the food retail business and rising income levels.

Competitive Landscape:

Some of the key players being: The A2 Milk Company, Jersey Dairy, PURATION INC (PURA), DAIRY FARM INTERNATIONAL HLDGS (DFILF) and Fonterra Co-operative Group Lim (FCG.NZ).

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The report has segmented the market into the following categories:

Market Segmentation by End-Use

1. Liquid Milk

2. Infant Formula

3. Others

Based on end-use, the market has been segregated into infant formula, liquid milk and other dairy products. Currently, liquid milk represents the major segment, holding the largest market share. Since it is considered as one of the vital sources of protein and calcium, liquid milk is mostly preferred by the consumers.

Market Segmentation by Distribution Channel

1. Supermarkets & Hypermarkets

2. Convenience & Grocery Stores

3. Online Stores

4. Others

On the basis of distribution channel, supermarkets and hypermarkets account for majority of the market share. They offer a large variety of products from different brands, thereby providing convenience to the consumers. Other major distribution channels include convenience and grocery stores, online/non-store retailing and others.

Market Segmentation by Key Regions

1. North America

2. Europe

3. Oceania

4. Asia

5. Others

Region-wise, the market has been categorized into Oceania, Asia, Europe, North America and others. Amongst these, Oceania is the leading market, accounting for more than two-thirds of the global marlket. This can be attributed to the increasing consumer awareness regarding the health benefits offered by A2 milk products.

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